Trademarks are a useful way to protect a brand, logo, or slogan. Even if you are not yet using a mark, an application for a trademark can be filed based on an “intent to use.” Trademarks can be quite powerful when properly registered, and often provide protection for some of your company’s most valuable and intangible assets – such as brand equity. You guessed it, this is one of my primary areas of practice.
TRADEMARK CLEARANCE STUDIES
Prior to starting a new business, launching a new product, or a marketing campaign, it is often prudent to ensure that there are no trademark registrations that could derail your plans. These studies include a review of existing trademarks to determine the risk, if any, to your plans.